Motion Studies & Animation Explorations
A collection of motion graphics created to increase engagement and clarity across social media and email marketing campaigns. These animations were designed to capture attention quickly, communicate key messages within seconds, and perform effectively in fast-scrolling, high-noise digital environments.
Client
SportsBackers RVA
Supervisor/Director
Allison Schumacher
PROBLEM
Static assets were easily overlooked in crowded social feeds and inboxes.
Messaging needed to be communicated within the first few seconds to retain attention.
Email and social formats required lightweight, optimized motion that wouldn’t impact load time or usability.
There was no consistent motion approach across campaigns and platforms.
Colleagues
Aaron Nijai
Owen Thompson
Susanna Seabourne
Gary Portillo
Deliverables
Executive Report
Jump Rope Handle Design and Prototype
Vinyl Signage
UX Research
Product Schematic
Branding Research
PROCESS
Collaborated with marketing and content teams to define campaign goals and key messages.
Storyboarded short-form animations optimized for quick consumption (3–10 seconds).
Designed motion with a focus on hierarchy, ensuring key information appeared early.
Adapted animations for platform constraints (email GIFs, social formats, file size limits).
Iterated on pacing, transitions, and visual emphasis to maximize clarity and engagement.
SOLUTION
Created short-form motion graphics tailored for social media and email campaigns.
Designed animations that prioritized immediate visual impact and clear messaging.
Developed reusable motion patterns and transitions aligned with brand identity.
Optimized all assets for performance across platforms, balancing quality and file size.
RESULTS
Increased visual engagement across social and email campaigns.
Improved message clarity through motion-driven hierarchy and pacing.
Delivered scalable motion assets that could be reused across multiple campaigns.
